Penetrex Hemp
Packaging | Market Research | Lead Design
Penetrex is a consumer endorsed, better-for-you premium joint and muscle relief cream suited for the consumer seeking to maintain an active and healthy lifestyle.
Project Objectives
The Challenge
The task at hand was to align this new own-of-its kind product within the Penetrex lineup to the design architecture previously explored and applied to the most recent redesigned core packaging. Innately, this exploration also had to drive a key differentiation while exploring the “with hemp” product space and convey a premium feel in doing so.
The Solution
This multi round, two month project consisted of multiple concept explorations that emphasized heavily on the product's use of hemp to set it apart from the core product line while also maintaining a premium feel. Imagery and color usage were the key components in driving that difference. This exploration has also catapulted Penetrex into a new space of wellness and relief with the use of hemp as the star.
