Project Objectives

The Challenge

The objective of this project was to develop, apply and document an identity and branding system for an existing organization. This process included the following phases:

Finding an exsiting organization that has no branding/design position. We were to establish an appropriate brand position, develop a visual identity, create applications, document and produce a style guide.

The Solution

For my business of choice I decided to rebrand my local arcade, The Logan arcade. From what I gathered in my research, I wanted to do something fun and outside of what I normally do. First thing I noticed was that they didn’t have much of a brand identity and were definitely due for a much needed boost.