Grindhouse CBD Cold Brü Powered by Gatorade
Packaging | Market Research | Design
Grindhouse Cold Brü is a packaging concept for a four flavor line of CBD infused cold brew. The idea was to highlight all natural flavors and ingredients without harmful additives and preservatives for a calming awakening. This unique drink is for those on the go who need an extra kick of energy without the added jitters that comes with your traditional cold brew. Revitalize your mind with every sip.
Project Objectives
The Challenge
For this project we were tasked with creating packaging for a new Gatorade drink subcategory. This all-natural carbonated or caffeinated energy drink had to appeal to a specific demographic while remaining true to the Gatorade brand.
The Solution
Several design ideas and concepts were included within this five-week process. At the end of the project, the final design not only resonated with Gatorade's principles and branding, but also with what the end-user is looking for in an energy drink.
The Exploration.
Featured Flavors:
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Toasted Coconut
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Honey Cinnamon
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Choco Latte
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Extra Black
