Project Objectives

The Challenge

For this project, Barilla wanted Kaleidoscope to create a limited run design for their newest innovation of heart shaped pasta. In doing so, I needed to explore a wide range of ideas for how the concept of love could be conveyed across design while also holding true to current Barilla brand standards.

The Solution

During this multi round, month long project, I partnered up with mock-ups Junior Industrial Designer to explore ways other than design in which we could make this packaging more special and complimentary to current. After a few illustrative rounds and concept renders, Barilla’s global team moved forward with bursting hearts.