Barilla BCA

Packaging | Lead Design

The new pasta, which has been dubbed Barilla Love, is inspired by the brand's Mezzi Rigatoni, a pasta shape that features ridges ideal for sauce retention. As an extension, Barilla wanted internal packaging created for a raffle. What better opportunity than to help spread awareness through the month of October with a BCA Barilla Specialty Kit.

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The Concepts.

Internal Tagline Exploration.

Approved Concept: Think Pink

Print Ready Dieline.

Posters.

Final Color Corrected Mock-Up.